Parul Mehrotra

Department of   Computer Applications, LBSIMDS

Lucknow, Uttar Pradesh-India

India Abstract–The rise of generative Artificial Intelligence has shifted the baseline for digital storytelling. By rearrangement the creation of text, graphics, and video, these tools allow brands to deliver highly personalized & customized content without sacrificing operational efficiency & focusing on customer satisfaction. Moving beyond the catchphrases, this analysis discovers the technical core of generative models and their practical applications in the area of Social Media Marketing. We will observe both the strategic rewards and the distinct hurdles organizations face while integrating generative Artificial Intelligence into their marketing systems.

Keywords-Generative AI, Social Media Marketing, Hyper-Personalization, Natural Language Processing, Brand Consistency.

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